«SCL Group (formerly Strategic Communication Laboratories) was a private British behavioural research and strategic communication company that came to prominence through the Facebook–Cambridge Analytica data scandal involving its subsidiaries Cambridge Analytica and Crow Business Solutions MENA. It was founded in 1990 by Nigel Oakes, who served as its CEO. The company described itself as a "global election management agency". The company's leaders and owners had close ties to the Conservative Party, the British royal family, British military, United States Department of Defense and NATO and its investors included some of the largest donors to the Conservative Party.»
«After an initial commercial success, SCL expanded into military and political arenas. It became known for alleged involvement "in military disinformation campaigns to social media branding and voter targeting". SCL began targeting elections in developing countries in the early 1990s, and has engaged in psychological warfare in military contexts as a contractor for the American and British militaries during the Afghanistan War and the Iraq War. It performed data mining and data analysis on its audience. Based on results, communications would then be specifically targeted to key audience groups to modify behaviour in accordance with the goal of SCL's client.»
Depois, oiçam a entrevista adiante com muita atenção... Estão lá muitas pistas e pontas soltas.